Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo. Lettermarks are also text-only but they are shorter. Lettermark logos are made up of the initials of the brand name or business, while wordmarks contain the full name. Wordmark logos are often confused with lettermark logos. It has the benefit of containing the brand name of the company as opposed to a textless brandmark, such as, for example, the Apple logo. The wordmark is one of several different types of logo, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. In the United States, the legal term "word mark" refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Gold left-aligned signature (RGB) good for Microsoft Office use.Purple left-aligned signature (RGB) good for Microsoft Office use.Minimum size for the University wordmark is 1″ wide. Centered wordmark for Web (HEX) good for web use.Gold centered wordmark (RGB) good for Microsoft Office use.Purple centered wordmark (RGB) good for Microsoft Office use Check out these cool logos from Fortune 500 brands, as well as some other smaller brands that you might not know.Use in conjunction with the Block W logo. Centered signature for Web (HEX) good for web use.Gold centered signature (RGB) good for Microsoft Office use.Purple centered signature (RGB) good for Microsoft Office use.Stacked wordmark for Web (HEX) good for web use.Gold stacked wordmark (RGB) good for Microsoft Office use.Purple stacked wordmark (RGB) good for Microsoft Office use.Gold Block W (HEX -good for web use) with registration mark A wordmark logo is exactly what it sounds like- a trademark consisting of only a word with some sort of unique font or coloration.Purple Block W (HEX-good for web use) with registration mark.Cool Grey Block W with registration mark.Metallic Block W with registration mark.As Michael Evamy writes in his book, Logo, Words carry meaning typefaces convey character. Because wordmarks are built using only letters, choosing a typeface that communicates your brand personality is critical. Use the Block W with registration mark whenever the Block W is used as a graphic element on retail merchandise or when used as a standalone graphic element on a poster, t-shirt, premium item, or other instance where the complete logo and school/college or unit logos are absent. Lets dive into 5 ways you can design a wordmark logo that stands out. University Block W logo with registration mark Gold Block W (RGB) good for Microsoft Office use.Purple Block W (RGB) good for Microsoft Office use.Stacked signature for Web (HEX) good for web use.Gold stacked signature (RGB) good for Microsoft Office use.Get inspired and start planning the perfect wordmark logo design today. Need ideas We’ve collected some amazing examples of wordmark logos from our global community of designers. Purple stacked signature (RGB) good for Microsoft Office use Show off your brand’s personality with a custom wordmark logo designed just for you by a professional designer.Right click on the graphic descriptions to download. Left aligned: uses the single-line University wordmark, the Block W logo is horizontally centered and aligned to the left of the University wordmarkįor expanded guidelines, check out Logos 101.Centered: uses the single-line University wordmark, is centered with or without the Block W logo above. Stacked: uses the two-line University wordmark, is centered with or without the Block W logo above.Together, the Block W logo and University wordmark are known as the University signature logo system. The University wordmark is a custom letterform of the name “University of Washington.” It cannot be replicated through typesetting. Stripe is a suite of APIs powering online payment processing and commerce solutions for internet businesses of all sizes. Do not fill the logos with graphics or photos, or cover them with text or graphics, and do not change or approximate the fonts or make transparent. The University Block W logo and the University wordmark must appear in the UW color palette only. The graphic components of the University signature logo system are: Block W logo, University wordmark and UW color palette.
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